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UNC Wrestling

Collegiate Athletics — Multi-Season Engagement (2022–2024)

Year:

2022

Timeline:

1 Month

Services:

Brand Strategy

UNC Wrestling mascot and cheerleaders at a collegiate wrestling event

SCOPE OF WORK

Lead brand strategist and content executor for two full competitive seasons. Deliverables include: season opener films, throwback singlet reveal video, season highlight and wrap-up films, recruiting brand content, YouTube documentary series following the team through the full season.

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OUTCOME

UNC Wrestling's brand presence across recruiting and fan engagement elevated significantly. The documentary series established a content format that gave recruits and fans a behind-the-scenes view of the program's culture — a differentiator in D1 recruiting.

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UNC Wrestling team members forming a huddle before competition
UNC wrestler competing during a collegiate wrestling match
UNC Wrestling athlete entering the arena during a team event
UNC Wrestling athlete competing in a collegiate wrestling match
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