NC Eat & Play

Client: NC Eat & Play
‍Location: Raleigh, NC 27616
‍Services: Video production, brand photography, brand strategy, visual design
‍Scope: Full production for a regional lifestyle platform, including its WRAL-featured Out & About series
‍Timeline: 1 Year

The Challenge

NC Eat & Play had no production setup. Megan handled everything herself. That worked until the platform was producing segments for WRAL, a respected network, and featuring brand partners who deserved to be shown at their best. The platform needed a step up in quality, efficiency and production skill, so it brought in Jazz Media.

The Approach

Jazz Media built the production and strategy side of the platform: brand strategy, photography, visual design and video for the WRAL-featured segments. The work was on location at partner businesses, with Megan hosting on camera, including Butcher's Market, Capital Discount Furniture and Salt & Lime Cabo Grill.

We also ran social media campaigns for Apex Racing Lab and Capital Discount Furniture. Megan endorsed both businesses and wanted a high-quality production and strategy team behind that endorsement. The campaigns were built to give each partner the most exposure and positioning that fit, backed by her audience.

That audience is large. Megan's channels reach 390K+ followers on Instagram (@nceatandplay) and 230K+ on Facebook. That's why production quality mattered. When a host puts a partner in front of that many people, the content has to be ready for it.

The Result

NC Eat & Play brought real value to its brand partners and established itself as a trusted partner for local businesses and restaurants, through its collaboration with WRAL. It continues to deliver value to clients including Apex Racing Lab, Capital Discount Furniture, Salt & Lime Cabo Grill and Butcher's Market, among many others.

Platform reach: 390K+ Instagram followers and 230K+ Facebook followers (as of Oct 2026)
Social campaigns delivered for Apex Racing Lab and Capital Discount Furniture
WRAL-featured segments produced for local partners including Butcher's Market and Salt & Lime Cabo Grill

Why It Matters

This shows what Jazz Media does for a founder-led platform that has outgrown doing everything itself. Megan was producing alone. Jazz Media added the production quality and strategy that a WRAL segment and her partners' campaigns needed, and the platform became a trusted name with local businesses. If you're a one-person operation with a credible audience, that's the step this case study shows.